COUNTRY FIRE AUTHORITY – SUMMER SAFETY CAMPAIGN 2019
The CFA engaged Hybridmedia to create a campaign to raise awareness of the risk of fire within high risk bush and grassfire communities. It also aims to encourage people to undertake clear planning and preparation activities and to raise awareness of what to do in the event of a bush or grassfire.
A series of 7 animations were produced to educate the public about what specific activities can and can’t be done during fire danger periods and total fire ban days.
“I found the team at Hybridmedia to be creative and collaborative in their approach to delivering our brief. The team is highly responsive, with open communication and they displayed a strong commitment in delivering the material on time and budget. Wing is a fantastic Account Manager and it was a pleasure working with him.”
Lorena Gibson – CFA Senior Adviser, Communications and Campaigns
